Advertisers paid on average about $2.6 million for a 30-second Super Bowl ad this year. True, Super Bowl ads are the most entertaining ads of the year; many people only watch the Super Bowl FOR the ads. However, I question how effective they are in really selling their product. Advertisers spend forever coming up with witty ads to gain a spot, and although they make for some great entertainment, sometimes I don’t even remember what the brand was. Some viewers may not even make a connection between the commercial and the product that is being advertised. For example, it would not be very beneficial to FedEx if people were to mistake their commercial for UPS. Even though that commercial was creative and original and was pretty amusing, I don’t think people would remember who was advertising. Even with beer companies, I can’t tell the difference of brands in the commercials except for Budweiser. I think that Budweiser ads do a good job in isolating their brand in their commercials and make it easy to recall as theirs. In some of these other commercials, the brand was merely mentioned, like an afterthought, causing the recollection of the brand to suffer. So I just wonder if advertisers are really getting their money’s worth, paying millions of dollars, but not really getting the full worth of what they thought they paid for.
Leave a Reply