In class we talked about the definition and the role of art in media. It made me realize that art plays a huge part in conveying messages. One piece of art has the ability to send different, even numerous messages to different people, even maybe more powerful or different messages than what the artist intended. For example, in movies, lighting or camera angles, etc can help to make a scene more dramatic and send out a more powerful message rather than simply just monotonously stating the message. Even books have the ability to create a visual in your mind to better understand the moral or message. For example, I know a lot of people who will read a poem and say, well why couldn’t he have just said his message it in simple terms instead of including all this abstraction, but other people are actually touched by them and better understand the message. To me, commercials with more color, more art, are more eye catching, exciting, and more memorable than dull, sluggish commercials making the more artful one more effective. I think that by using art, the media reaches more people than they would if they did not use art. It is human nature to be attracted to “pretty” things, to pay more attention to those things.
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